AJ Esral

Premium Ghostwriter
for the Woodwork Industry

Hey, I’m AJ — a woodworker and ghostwriter, among other things. I help woodwork-adjacent companies convert their social media followings into evergreen email lists by writing educational content around their products.My main vehicle for this is Educational Email Courses (EEC's), which provide a top-down curriculum of a given woodwork-adjacent topic.Here's an example: www.woodworkforbeginners.com.I also write newsletters, which nurture that client relationship by offering actual, genuine value on a regular basis.Both EEC's and newsletters build authority and trust so that when a client is ready to make a purchase, your company is top of mind.

What I Write

Educational Email Courses (EECs)
Engage your audience with structured, value-packed courses on topics like woodworking basics, tool selection, lumber, CNCing, and finishing techniques, all designed to build trust and drive conversions.Newsletters
Formula: 99% value, 1% CTA. Real value, though: long-form deep dives into topics, ranging from 800-1500 words.Articles & Blog Posts
Evergreen content for your site or socials—how-tos, thought pieces, and buyer's guides tailored for beginners, pros, or anyone in between.

Who I Write For

I partner with woodworking brands, content creators, and busy shop owners to translate their expertise (and often my own) into written content, specially geared for their audience and brand.

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