If writing isn’t your thing (but staying relevant is), I’m here to help.

AJ Esral

Premium Ghostwriter
for the Woodwork Industry

Hey, I’m AJ — a woodworker and ghostwriter helping woodworking brands transform online engagement into sales through educational content that builds trust and showcases expertise.My main vehicle for this is Educational Email Courses (EEC's), which provide a top-down curriculum of a given woodwork-adjacent topic. A 5-day EEC builds trust, loyalty, and brand awareness, so that when a client is ready to buy, your company is top of mind.Here's an example: www.woodworkforbeginners.com.

What I Write

Educational Email Courses (EECs)
Engage your audience with structured, value-packed courses on topics like woodworking basics, tool selection, lumber, CNCing, and finishing techniques—designed to build trust and drive conversions.Newsletters That Actually Get Read
Formula: 99% value, 1% CTA.Articles & Blog Posts
Evergreen content for your site or socials—how-tos, thought pieces, and buyer's guides tailored for beginners, pros, or anyone in between.

Who I Write For

I partner with woodworking brands, content creators, and busy shop owners to craft compelling content that resonates with their audience and drives business growth.

Rather be sanding than typing?Click here for a FREE, custom-made video auditing your current lead generation framework.

How an EEC Helps

Here's an audit of Kreg Tools' website and how an EEC would drive more leads and convert more subscribers.

Let's connect!

- Need a good lead magnet strategy?
- Have a social media following but not driving them onto your email list?
- Have an email subscriber list but not nurturing it with a regular, value-packed newsletter (not just promos)?Reach out via LinkedIn or email for a FREE, no-holds-barred diagnosis of your current lead magnet strategy -- I'll pinpoint the weak spots and show you how to maximize your reach and build out that email list.